WEDC announces destinations for 2021-22 trade trips to markets around the world

26 Jul 2021

News, Wisconsin

WEDC’s Global Trade Venture Program will resume trips to overseas markets in 2022. As part of a series of six trade venture programs scheduled through May 2022, WEDC will lead trade ventures to Mexico, Canada, South Korea and Taiwan, and Germany and Austria, with trips starting in February. These will be the first in-person trade ventures in since one held in Canada in March 2020.

“While virtual meetings provided a good option in the midst of a global health crisis, there is no substitute for visiting overseas markets in person for the purpose of building relationships and fostering trust,” says Katy Sinnott, WEDC vice president of global trade and investment.

Meanwhile, two remaining virtual trade ventures are planned for later in 2021: one for Wisconsin companies seeking to export to Australia and New Zealand, to be held Nov. 8-19, and one for companies seeking to export to markets within Africa, to be held Dec. 6-17.

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