Tapping into trends in downtown entrepreneurship

18 Feb 2022


The COVID-19 pandemic foisted many dizzying changes on locally owned businesses, including temporary and permanent closures, changing entrepreneur demographics, labor market shifts and a switch to online sales. One benefit of coordinating a long-standing program such as Wisconsin Main Street (celebrating its 35th year in 2022) is the ability to explore trends over time. A recently completed study by Wisconsin Main Street illustrates the nature of entrepreneurship over the past three years in Main Street districts. It highlights many changes in the small business world, but also points to the critical importance of downtowns in cultivating and supporting entrepreneurs and building a vibrant small business environment that fosters new business innovation.

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