5 Proven Tips for Better Defining Your Business' Unique Value Proposition
13 Jan 2023
The business world is incredibly competitive — which is undoubtedly why roughly 45% of businesses fail within five years of opening.
While there are many reasons why a business could fail, one of the biggest roadblocks to success is not having a well-defined unique value proposition (UVP). If you can't effectively communicate to your customers why your business and its products or services are unique from your competitors, you're going to have a hard time standing out.