Menomonie Welcomes First Mexican Grocery Store

21 Nov 2023


After living in Menomonie for over a decade, local Juan Lozano couldn’t overlook the obvious any longer: No Mexican grocers were closer than roughly 20 miles of town. An “international” or “Mexican” aisle at a big box store wasn’t going to cut it either, but who would fill the void? Enter: La Veracruzana Mexican Grocery Store.

La Veracruzana Mexican Grocery Store (2521 Hills Court B, Menomonie) held its grand opening and ribbon-cutting on Friday, Nov. 17, bringing in folks who hadn’t already perused its shelves stocked with favorites like Tiky and Jarrito sodas, Rancheritos and Betamex snacks, and non-food items like piñatas, dishware, and more. But La Veracruzana’s story has been in progress for longer than just the past few weeks or even months. Really, La Veracruzana’s story began with Lozano.

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