Why Economic Developers Should Enter The Metaverse

21 Feb 2022


Retailers from Samsung to Disney are buying 'virtual real estate' sometimes in the millions of dollars to have a presence in the metaverse. Make no mistake, the metaverse is going to be huge and it will happen much faster than the dawn of websites, social media, and smartphones.


Economic developers should enter the metaverse because if they don't - they, and their communities, will be left behind. Put simply, economic developers cannot afford to sit back and watch as the metaverse becomes part of people's everyday lives. Take, for example, workforce attraction. People looking for a new job may prioritize companies offering metaverse tours so they can experience what it would be like to work there. Likewise, families may only consider moving to communities if they can first walk around and explore in the safe environment of the virtual world.

Read full article.