Survey finds optimism about 2024 manufacturing revenues despite recession concerns

14 Nov 2023


Despite some concerns about a possible recession, the vast majority of manufacturers in a recent Wipfli survey expect their revenues to increase next year.

The Milwaukee-based accounting and advisory firm yesterday released results of its latest online survey conducted via email in August. A total of 335 manufacturing companies responded, 11% of which are based in Wisconsin.

Eighty-eight percent of respondents project higher revenues in 2024, the company’s report shows.

And optimism among these manufacturers appears to have risen this year, as 35% said they feel much better about their company’s financial future than they did at the start of 2023. Another 44% said they feel somewhat better about it, while 11% said they feel somewhat worse, 8% said no change and 2% said much worse.

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